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Workshopper Master
Module 1: Introduction
Start here! A program overview (7:23)
My Workshopper Journey (8:54)
So what does a Workshopper actually do? (6:09)
What does it take to become a Workshopper? (6:20)
Why Workshops are better than meetings (8:27)
Module 2: The Anatomy of a Workshop
Introduction to the anatomy of a Workshop (2:19)
Workshop building blocks (9:23)
Core principles (12:14)
Core framework (7:40)
Core mechanics (12:22)
Core exercises (9:42)
Intro to the Workshopper Lab! (1:40)
Exercise 1: Expert interviews (13:39)
Exercise 2: 10 for 10 (5:23)
Exercise 3: Sailboat (7:18)
Exercise 4: Lightning demos (5:01)
Exercise 5: Applied user story mapping (8:55)
Exercise 6: Map (6:33)
Exercise 7: Long-term goal (13:28)
Exercise 8: Concept creation (4:22)
Exercise 9: Action board (8:09)
Exercise 10: Storyboard (4:07)
Module 2 Summary (5:16)
Module 3: The 6 laws of Master-level facilitation
Introduction to the 6 laws (4:50)
Law 1 (11:26)
Law 2 (13:17)
Law 3 (8:45)
Law 4 (8:38)
Law 5 (9:54)
Law 6 (9:16)
Module 3 Summary (3:38)
Module 4: The Art of Workshop Design
Introduction To The Art Of Workshop Design (1:59)
The Workshopper Builder Canvas (14:12)
The Workshopper Capture Canvas (6:51)
Introduction To Live Workshop Design (2:53)
Meet Dee, a Workshopper Master (14:16)
Product Feature Workshop Part 1 (9:10)
Product Feature Workshop Part 2 (18:43)
Product Feature Workshop Part 3 (16:29)
Product Feature Workshop Part 4 (12:25)
Leadership Retreat Part 1 (19:53)
Leadership Retreat Part 2 (19:59)
Leadership Retreat Part 3 (19:10)
Leadership Retreat Part 4 (14:57)
Leadership Retreat Part 5 (17:07)
Module 4 Summary (1:36)
Module 5: Selling Workshops
Introduction to Selling Workshops (7:36)
Principle 1: Word Of Mouth Is Not A Strategy (3:54)
Principle 2: Nobody Cares About You (6:35)
Principle 3: The 90-10 Principle (4:02)
Principle 4: Don't Be A Grocery Store (3:44)
Principle 5: The Breadcrumb Principle (9:37)
Principle 6: Pricing Is Based On Emotion Not Value (6:28)
Let's Talk About Funnels (15:20)
The 90-10 Marketing Planner (18:04)
Summary & Next Steps (7:26)
Module 6: Wrapping Up & What's Next
Wrapping Up & What’s Next (3:47)
The 4 Pillars Of Becoming a Workshopper Master (10:50)
Your Assignment (12:24)
How to Get Your Certificate (2:26)
Congratulations & Thank You! (6:33)
You are a Workshopper (2:11)
BONUS: AJ&Smart Master Recipes
Introduction (4:35)
Challenge 360 (13:29)
Strategy Signal (11:46)
Plan-O-Rama (11:41)
Lightning Decision Jam Royale (9:29)
Principle 6: Pricing Is Based On Emotion Not Value
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